Creating Products Customers Love

I read Inspired: How To Create Products Customers Love by Marty Cagan a number of years ago, and was really interested in the distinction between product delivery and discovery. While Agile methods are helpful for product delivery, Cagan provides a guide for discovery. In January of this year, I attended one of Marty's workshop's in San Fransisco. I took the class to learn more about product management, in order to enhance my understanding and get inspired about training on this topic.

Our Conversation

  1. How did you get interested in this topic? What motivated you? [0:58]
  2. How can you measure to know if you've created something that customers will actually love? [1:39]
  3. The role of company culture in product creation [2:11]
  4. What do you mean by "missionaries vs. mercenaries? [2:53]
  5. In the tech culture do you think there's a lot of mercenary thinking? What are questions you can ask to tease out whether this type of thinking is at play? [4:37]
  6. If you take over a company with mercenary employees, how do you transform that attitude? [6:55]
  7. Would you say the Agile Development Paradigm is helping produce a more innovative culture? [10:08]
  8. If time-to-market is your main driver, you might not create the best product...[12:45]
  9. Confusion about what an MVP (Minimum Viable Product) is [13:15]
  10. Lack of formal education for product managers [17:05]
  11. Strategies for product management- parity is not the best approach [19:25]
  12. How do you measure business value created? [21:50]
  13. Confusing output with outcome [24:15]
  14. What's your next project? [28:10]

Links from the Episode

Marty's company and upcoming workshops

Inspired: How to Create Tech Products Customers Love (updated version of the original book)

Minimum Viable Product (MVP)

Missionaries vs. Mercenaries

Pre-order John Doerr's new book